Hystride began while training for the London Marathon. We wanted running sunglasses that could go the distance, but the choice seemed split between expensive designer pairs and cheaper options we wouldn’t trust for 42 kilometres.
Creating affordable eyewear without compromising on quality wasn’t easy. We spent days on the factory floor learning about materials, manufacturing and the details that shape comfort, durability and performance.
By understanding every stage of production, we found a more cost-effective way to create quality sporting eyewear. From the beginning, we chose to put the product before the margin.
The response to our first products was almost immediate. Runners, cyclists and active people had been searching for the same thing: dependable sporting eyewear at a price that made sense.
Today, Hystride is trusted by more than 70,000 customers and worn around the world. We’re still guided by the same belief that started it all—quality sporting eyewear should be accessible to everyone.
We believe affordability shouldn’t mean settling for less. Our approach is simple: prioritise the product, avoid unnecessary mark-ups and never charge more just because there’s a recognisable name on the frame.
You should be paying for the eyewear—not the logo.
Hystride is about more than sunglasses. It’s about helping more people feel confident enough to join the run club, enter the race, get on the bike or take the first step towards a new goal.
Wherever you’re starting from and wherever you’re heading, you deserve sporting eyewear that helps you feel comfortable, included and ready to move.
No inflated price. No unnecessary brand tax. Just quality sporting eyewear made for everyone.
